About

The art of it all.

To me, good design is poetry. It should make you feel something, and then make you do something.

Akaash Sethuraman at his graduation

What I bring

Every client has a style and a story of their own. My job is to make sure those come through in everything I design.

I hold a degree in industrial and product design, where I was trained in design theory and in the habits that shape every project I take on: sound judgement, critical thinking, and decisions backed by evidence. Since then, I’ve worked with clients in London, the US, the Middle East and India, bringing the same rigour to every brief.

Your direction, my expertise

You bring the vision. I bring the experience and training to take it all the way.

  1. 01Understand

    You come with a vision. I start by learning it inside out: the style, the audience, and what makes it yours.

  2. 02Guide

    This is where my training comes in. Research and design judgement show what will carry your vision furthest.

  3. 03Shape

    Sketches, models, CMF boards and prototypes turn the direction into something you can see, hold and click.

  4. 04Refine

    We test it together and refine every detail, until it looks, feels and works the way you pictured it.

Disciplines

  • UI/UX Design
  • CMF Design
  • Design for Manufacture
  • Experience Design
  • Brand Identity

Industries

  • Consumer Electronics
  • Automotive
  • Enterprise Software
  • AI Startups
  • Corporate Services
  • Retail Marketing
  • Arts & Culture

Tools

  • Adobe Creative Cloud
  • Figma
  • Framer
  • React
  • Next.js
  • TypeScript
  • SolidWorks
  • Rhino

Contact

Curious about what
I can create for you?

Get in Touch