About
The art of it all.
To me, good design is poetry. It should make you feel something, and then make you do something.

What I bring
Every client has a style and a story of their own. My job is to make sure those come through in everything I design.
I hold a degree in industrial and product design, where I was trained in design theory and in the habits that shape every project I take on: sound judgement, critical thinking, and decisions backed by evidence. Since then, I’ve worked with clients in London, the US, the Middle East and India, bringing the same rigour to every brief.
Your direction, my expertise
You bring the vision. I bring the experience and training to take it all the way.
- 01Understand
You come with a vision. I start by learning it inside out: the style, the audience, and what makes it yours.
- 02Guide
This is where my training comes in. Research and design judgement show what will carry your vision furthest.
- 03Shape
Sketches, models, CMF boards and prototypes turn the direction into something you can see, hold and click.
- 04Refine
We test it together and refine every detail, until it looks, feels and works the way you pictured it.
Disciplines
- UI/UX Design
- CMF Design
- Design for Manufacture
- Experience Design
- Brand Identity
Industries
- Consumer Electronics
- Automotive
- Enterprise Software
- AI Startups
- Corporate Services
- Retail Marketing
- Arts & Culture
Tools
- Adobe Creative Cloud
- Figma
- Framer
- React
- Next.js
- TypeScript
- SolidWorks
- Rhino
Contact